S. Florida ad campaign targets non-native species

December 17, 2009 by John Broekhuizen  
Filed under Trail Boss News

51116411 A new public relations effort featuring billboards with the image of a Burmese python and the headline: “UN-WANTED in the EVERGLADES. Don’t let it loose!” has been launched in South Florida to raise awareness of the threat posed by non-native species. “By drawing attention to this, we hope to help people find options other than release,” said Paul Souza, USFWS S. Florida field supervisor. In the S. Florida Sun-Sentinel.
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