4 NBC affiliates ban PETA’s Thanksgiving Day ad

November 25, 2009 by  
Filed under Trail Boss News

RALEIGH, N.C. (AP) — Four NBC affiliates broadcasting the Macy’s Thanksgiving Day Parade are banning a commercial promoting veganism sponsored by People for the Ethical Treatment of Animals.

PETA spokesman Michael Lyubinsky said Tuesday the organization wanted to air the commercial during the parade but stations in Raleigh, N.C., Columbia, S.C., Savannah, Ga., and Little Rock, Ark., had banned it.

The commercial depicts a young girl saying grace at Thanksgiving, giving thanks for “the turkey farms where they pack them into dark, tiny little sheds for their whole lives.”

The ad encourages viewers to “Go vegan.” Brad Moses, general manager of Raleigh’s WNCN, said he decided to ban the ad in Raleigh and Savannah because it’s not appropriate for the spirit of the parade.

© 2009 The Associated Press

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One Comment on "4 NBC affiliates ban PETA’s Thanksgiving Day ad"

  1. Ben on Tue, 1st Dec 2009 3:05 PM 

    MediaCurves.com conducted a study among 321 viewers of PETA’s “Grace” Thanksgiving advertisement. Results found that viewers were less interested in animal rights issues after viewing a controversial ad. More than one-third of viewers (36%) reported that the advertisement was “not at all effective.” In addition, more than half of the viewers (56%) indicated that the ad was “disturbing.” More in depth results can be seen at:
    http://www.mediacurves.com/Advertising/J7658PETAThanksgiving/Index.cfm
    Thanks,
    Ben

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